Many people wonder why their sites doesn't perform well when others' sites are doing good. One of the main things in SEO is avoiding the duplication of content. Duplication of content is treated as spam by the search engines. There are so many sites whch provide similar kind of content and services so great care should be taken while writing the content for those kind of sites. Search engines always like unique content. My site ranks in google first without duplicate content in this way only. Even your blog can rank first in google if you dont have duplicate content.My Site ranks first in google
Rewriting the content or changing the phrase also means duplication of the content.Ranking of the pages also come down with the reports of duplicate content. The site may also get penalized because of the duplication.
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